1.3 Brand Challenges Advertisers Face in Influencer Marketing and How to Overcome Them:

Influencer marketing is more than advertising and for companies that engage paid and organic influencer marketing.

There are three big challenges:

  1. How to find and develop relationships with the “right” influencers
  2. How to decide when to pay influencers and when to collaborate for mutual benefit
  3. How to comprehensively measure influencer marketing ROI