3.2 Ensuring that an Influencer is the Best Match for Your Brand:
We ask our clients a lot of questions.
We use elaborate briefing sheets that give us a clear picture on what the client wants – not only from the campaign itself and the influencers, but also what they look for in an influencer’s audience.
We use our existing influencer database and outreach team and check for engagement rate and content relevancy, and we check their audience profiles to make sure that these match the client’s requirements.
Upon request, we create a list for our clients with all the stats, so they can pick and choose which influencers they prefer to work with – some clients really enjoy that level of transparency. We also use previous campaign results, so when an influencer has performed below expectation, we provide them with a warning. This helps us decide if they are a good match for a brand in the future.