3.3 Measuring the Results and ROI of your Influencer Marketing Work
We focus on quantitative and qualitative ROI for all of our campaigns.
Quantitative focuses on benchmark and engagement rates, web traffic, video views, unique visits to blog posts, UMVs, downloads, content scores, reach, and impressions as per Instagram Analytics. Newswire Campaigns provide all the analytics on an influencer that participated on a campaign including comparing them to other influencer that participated on the campaign as well in order to see which influencer is driving the most engagement to your campaign.
For Newswire, the real ROI lies in the long-term. We want to generate qualitative insights from influencers so that we can come back with brand advocacy.
We’re after building a brand in the long run. A quick reach, traffic, download or content boost isn’t enough.