4.2 Top 3 Mistakes Advertisers Should Avoid When Evaluating Influencer Marketing for Their Brand:
Top 3 Mistakes Advertisers Should Avoid When Evaluating Influencer Marketing for Their Brand:
- Avoid focusing too much on influencers purely based on network size and popularity. finally reach.
- Assuming that all Brand advocacy needs to be paid. Finding common ground and shared interests can be a great framework for collaboration as well as a grassroots way of growing your own Brand Influence.
- Approach influencers with a focus on what the brand wants. The best way to get an influencer’s attention and buy-in is to find a way to create value for that influencer. Understand what they’re not getting and find a way to give it to them in a way that leads to brand and community benefit. A great example of this is the common relationship between the blogging community and product drops of new books, makeup, toys or technology. By providing influential bloggers with coveted new or yet-to-be-released products in exchange for reviews can easily promote discussion, reviews and excitement around the products providing tremendous insight for the your Brand.